Anthem Branding in Modern in Denver / by Anna Slowey

  Photos by Daniel O'Connor and Dale Hubbard

Photos by Daniel O'Connor and Dale Hubbard

There’s a new beacon on Broadway and our Anthem Branding headquarters is getting some love in Modern in Denver’s Summer Issue as well as on Office Snapshots!

Designed “as a lantern on Broadway,” three stories of glass, steel, and concrete house the growing design and advertising agency where they can collaborate, work, and find inspiration. Modern and industrial raw materials are complemented by organic touches of reclaimed boxcar maple, a zen garden, and sweeping views of the Flatirons. Not only does the floor-to-ceiling glass provide the staff with spectacular views, but night illuminates the building for glimpses into their (primarily open) spaces.

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In Modern in Denver, Charlie Keaton writes,

Natural light dominates; the surrounding beauty of Boulder overwhelms. “We always talked about the idea that the architecture becomes the interiors,” says Hubbard. It’s an inside-out building. That’s an approach that was always fundamental to our design process.”

The effect of creating a building this way is two-fold. From practically any desk on any floor, panoramic views of the Flatirons abound. it is the very antithesis of walled-in cubicle life. The impact, however, is equally striking from the exterior, where passersby get an unfettered glimpse of Anthem’s inner sanctum. As day turns into night, the glass box shines brightly amid a string of more traditional office structures. “We wanted to have this regarded as a lantern on Broadway,” said Hubbard. “Boulder is basically built mostly out of red brick and is made to look like a frontier town by nature of the planning process that most structures go through. We didn’t hold back on glass, which was a big move in my mind.”

Pick up a copy of Modern in Denver’s Summer 2015 issue for a great write up on Anthem’s success story.

Photos by Daniel O’Connor and Dale Hubbard; Article in Modern in Denver written by Charlie Keaton

More photos from the article:

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